The following is an interview with the very talented florist, my dear friend, Jenn Z of Jenn Z Floral Designs. I had hoped to post this around the holidays, however sometimes time just sweeps you away. Nonetheless, I think these tips are useful for any time of year, and the photos of her arrangements are beautiful! Now that it is SPRING in the Northern Hemisphere, I thought it would be a perfect time to post this. Thanks to Jenn for taking the time out to do the interview.
Selena: How long have you been a floral artist?
Jenn Z: I started at a flower shop in 2005, but had taken floral arranging classes through 4H throughout childhood. I began my freelance business in the summer of 2009.
Selena: Do you have any basic tips for someone creating their own flower arrangements?
Jenn Z: When making a round arrangement, create triangles. Start out filling the bottom, then add the top flower, then fill in making smaller triangles. This will guarantee that you have a more balanced looking arrangement. Don’t forget to space out color evenly too, unless you are purposely blocking colors in the arrangement.
“When making a round
arrangement [start by]
– Jenn Z
Selena: What are some good, more affordable flower options?
Jenn Z: White pom daisies are great for people on a tight budget who love flowers. Pom daisies are not expensive compared to roses and can last up to 3 weeks! Also since several blossoms come on a stem, you can really just trim, and put into a vase if you are intimidated by designing. Spray paint a glass jar red or silver and add a bunch of white pom daisies for a fun holiday arrangement!
“White pom daisies are
great for people on a
tight budget who
Just trim and put into
a vase!” – Jenn Z
Selena: What is a good way to get more bang for your buck when it comes to buying flowers? Are there any secrets?
Jenn Z: Many people are disappointed when they grab roses at the grocery store and they wilt the next day. You can tell if they are older by feeling the blossom or head of the rose. If it feels soft, it is older and will wilt quickly. If it feels firm, it is fresher. Some stores mix in bunches of newer flowers with older flowers to trick consumers into getting the older flowers. Also, rose stems should be cut at a diagonal for optimal hydration.
Selena: Any tips or warnings about certain flowers or flowers to avoid?
Jenn Z: Flowers that have browning edges are usually older, no matter what variety. Try to steer clear of flowers that look older.
Selena: Do you have any tips for decorating your holiday table using flowers?
Jenn Z: Keep table arrangements no taller than 14 in. so that people can see over the arrangements. You can use evergreens in floral arrangements for a holiday feel, you might be able to get free evergreen trimmings from places that sell fresh Christmas trees- it doesn’t hurt to ask! Don’t forget that jewel tones like dark pinks and purples are beautiful during the holidays, you don’t have to just stick to red and green!
To hire Jenn in the Indianapolis, IN area contact her at: firstname.lastname@example.org or visit her Facebook fan page
P.S. In case you were curious about her beautiful photos, she’s also a model! All photos courtesy of her Facebook business and personal pages.